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The best way for a company to market themselves is definitely through online presence. One of the methods would be through Social Networking Sites (SNS) marketing, which uses social media such as Facebook, Instagram, and Youtube, to create awareness in the market.
According to studies, consumers who follow brands in social media are generally more loyal to the company. One of the reasons is that consumers are constantly being reminded of the company, when they see advertisements on their news feeds, or when the company post new information or videos on their page.
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